NASH 2024 Superconvening
Washington, D.C.
For the National Association of Higher Education Systems (NASH) 2024 Superconvening in Washington, D.C., Mister Blue Sky Designs developed a comprehensive visual identity system for the organization’s flagship annual conference - the largest gathering of higher education system leaders in the world.
Centered around the theme “Systemness at Scale,” the branding needed to feel elevated, intelligent, and highly professional, while supporting a large-scale event attended by leaders across higher education, philanthropy, business, and government. The visual system was designed to unify every touchpoint of the attendee experience while reflecting the forward-thinking nature of the conference.
Mister Blue Sky Designs created a full suite of conference materials and environmental graphics, including the event logo and identity system, lanyards, agendas, podium signage, step-and-repeat backdrops, presentation assets, digital graphics, wayfinding materials, and additional branded collateral used throughout the multi-day event.
The final identity system helped establish a cohesive and polished conference experience for more than 230 attendees representing over 700 institutions and 7.5 million students nationwide.
